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- Opportunity ID:
- MYO-20132477
- Type :
- Full time
- Position Level :
- ---
- Industry :
- Sales/Marketing - Other Marketing
- Job Specialization :
- Sales/Marketing - Marketing/Business Dev
- City :
- KL
- Description :
- - Generating compelling consumer insight to develop winning strategies for brands and products vs. competition.
- Establish branding and promotion strategies and direction, conceptualize, establish and enforce the visual identity of Company’s brands to be in line with the product and brand essence.
- Creating engaging brand experience through strong Big Ideas at relevant consumer touch points.
- Develop and execute effective marketing strategies and brand management plans for concession products to achieve profitability goals and business objectives.
- To work with Marketing department to lead agencies and internal team members where appropriate to execute all communication activities and public relations (ATL, BTL & PR – advertising, marketing campaigns, collaterals, press releases, etc) for concession products.
- Development, management and execution of marketing plans and budgets. Conduct pre-launch and post- launch evaluations for all product launches and promotions.
- Analyze market research and trends that impact the marketing strategy and develop actionable insights relevant to the business to stay ahead of competition.
- Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
- Govern all TGV concession brands to ensure the brand identity and essence are adhered accordingly.
- Developing department marketing plans by identifying the key opportunities
- Developing action plans for the brands in line with business objectives. - Requirements :
- - Candidate must possess at least a Bachelor's Degree in Business Administration, Marketing, Economics or its equivalent.
- At least 5 year(s) of working experience in a FMCG environment, specifically dealing with food/beverage products. Candidates with exposure in marketing and promotional acitivities for a chain of restaurants or a hotel are also encouraged to apply.
- Creative, high energy with excellent interpersonal and communication skills.
- Expectional organizational skills and ability to multi-task across multiple projects.
- Highly proficient user in Microsoft Office.
- Good track record of success in building brands and promotions based on consumer insights. - Lowest Qualification :
- Bachelor Degree
- Closing Date :
- 6/11/13, 12:00 AM
TGV Cinemas Sdn Bhd
- Phone :
- 03-2381 3535
- Address :
- Jalan Ampang, Kuala Lumpur City Centre, 55000 Kuala Lumpur
- City :
- Kuala Lumpur
- State :
- Kuala Lumpur
- Country :
Description
TGV Cinemas Sdn Bhd is a wholly-owned subsidiary of Tanjong Public Limited Company.
Visit us at: www.tgv.com.my
Benefit
The Company offers an attractive remuneration package that includes performance bonus, Group Term Life insurance coverage, Group Hospital and Surgical insurance coverage, medical benefits extended to dependants, dental benefits, and other fringe benefits.
