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Opportunity ID:
MYO-201515367 
Type :
Full time 
Position Level :
Senior Executive 
Industry :
Sales/Marketing - Marketing/Business Dev 
Job Specialization :
Management - Top Management 
City :
Kuala Lumpur 
Description :
1. Drive corporate brand and consumer brand activities.
2. Communication strategy development (by audience, LOB, markets).
3. Lead brand strategy by ensuring it aligns with company vision and promise. Drive strategic changes in brand position as it evolves.
4. Create and lead marketing plans leveraging resources of Media Marketing, PR and b2b marketing Maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communication as it pertains to our brands.
5. Website and content strategy development.
6. Oversee management of content for external web sites and messaging support for external sites.
7. Drive high quality creative development and execution standards in support of the brands and related products.
8. Set and track brand health metrics and drive the development of brand tracking across business.
9. Oversee the overall marketing planning calendar.
10. Special brand and communications projects.
11. Monitor competitive activities and strategic response to market movements.
12. Lead brand and corporate marketing presentations at key sales, marketing corporate presentations as necessary
 
Requirements :
1. Degree in Marketing or equivalent Minimum 5 years working experience preferably but not necessary in the tourism industry
2. Have an instinctive feeling about future product concepts Enthusiastic, analytical and possess good communication skills
3. Willing to work longer hours to meet deadlines, attend product launches, conferences and exhibitions
4. Able to work independently, self-driven and employs initiative Willing to travel
 
Lowest Qualification :
Bachelor Degree 
Closing Date :
12/27/15, 12:00 AM 

Mayflower Group


Phone :
03 - 9232 1888
Address :
Menara Mayflower No. 1, Jalan Metro Pudu 1, Fraser Business Park, Off Jalan Yew, 55100 Kuala Lumpur, Malaysia.
City :
Kuala Lumpur
State :
Kuala Lumpur
Country :

Description

Established since 1960, Mayflower today is a total travel service specialist and transportation solutions provider in Malaysia, offering a diverse range of products and services for individuals and corporations on leisure and business travel. As the pioneer in the Malaysia car rental industry and the 1st to introduce luxurious air conditioned coaches in the country, Mayflower has since grown to become one of the largest fleet owneer for ground transportation with a nationwide fleet size of over 2800 vehicles comprising of sedan cars, MPVs, tour vans and air-conditioned coaches. With a wide network of branches and support from foreign and local partners, coupled with a work force of near to 600 dedicated employees throughout the country, Mayflower is committed to fulfil its vision of being the market leader and strives to surpass the needs of clients and business partners.


Benefit

Medical, Miscellaneous allowance, Education support, Loans, Parking, Performance Incentive Scheme