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- Opportunity ID:
- MYO-201621176
- Type :
- Full time
- Position Level :
- Senior Executive
- Industry :
- Management - Top Management
- Job Specialization :
- Sales/Marketing - Marketing/Business Dev
- City :
- Nusajaya
- Description :
- 1. Develop a marketing strategy and accompanying implementation plans, with an emphasis on the digital strategy, which will feed into the overarching external relations strategy of Newcastle University Medicine Malaysia and align with Newcastle University Medicine Malaysia student recruitment and marketing strategy..
2. Develop with the Chief Operating Officer a comprehensive marketing strategy that will enhance Newcastle University Malaysia’s image and position within the arketplace and with key stakeholders.
3. To develop creative marketing solutions and ensure integration across channels for all marketing activity.
4. Develop metrics and other ways of impact assessment to monitor the overall effectiveness of the marketing strategy.
5. Lead the development and continuous improvement of the publications and publicity to ensure impact, quality and accuracy.
6. Produce communications material of the highest standard across a range of forms: online, publications, digital media, as well as presentations and briefingmateria l for senior leaders.
7. Plan, organise, coordinate and contribute to production of web, print and CRM content for home and international markets; determine, manage and evaluate
a portfolio of externallyhosted web profiling services and campaigns.
8. Work closely with the staff in the international recruitment and marketing teams across Newcastle University, lead on development and implementation of an appropriate framework for a Social Media strategy for prospective and current students; maintain up to date intelligence on social media trends and channels in Malaysia and overseas to ensure impact.
9. Manage and oversee the portfolio of advertising in Malaysia and internationally.
10. Develop the portfolio and innovative design of promotional items, marketing materials and corporate gifts.
11. Have responsibility for the development of strategy, creative, coordination and implementation of the annual cycle of campaigns.
12. Support student recruitment activity across all markets – Malaysia and international through impactful and integrated marketing activities.
13. Develop and deliver an integrated marketing calendar aligned with Newcastle University International Partnerships marketing team in Malaysia.
14. Support colleagues to pursue new enterprise and recruitment opportunities for external engagement partnership development and build relationships with local, regional and international partners, sponsorship bodies, regulatory bodies and policy makers.
15. Manage the effectiveness, efficiency and impact by working closely together with colleagues at Newcastle University to share resources and best practices.
16. Keep informed of the developments in the fields of higher education, local and international undergraduate marketing. - Requirements :
- Knowledge Essential
• Degree level qualification
Desirable
• Postgraduate level qualification in Marketing or equivalent.
Skills Essential
• Outstanding written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management.
• Project management knowledge /skills and ability to demonstrate attention to detail
• Strong planning and organisational skills with the ability to successfully multi task and time manage.
• Well developed diplomacy skills; sensitivity to changing or difficult environments both internally and externally.
• Excellent teamworking skills
• Selfreliant, good problem solver, results oriented.
• Decisive and astute in changing environments and able to anticipate future needs.
• Ability to develop robust administrative systems and outstanding attention to detail
• Able to achieve tight deadlines.
• Ability to work effectively and accurately under pressure.
• Ability to work proactively and on own initiative.
• Customer focused with the ability to influence and engage direct and indirect reports and peers and build effective relationships - Lowest Qualification :
- Bachelor Degree
- Closing Date :
- 3/6/17, 12:00 AM
Newcastle University
- City :
- Nusajaya
- State :
- Johor
- Country :
Description
Newcastle University is a Russell Group University and we ranked 17th out of 122 in the UK in The Sunday Times 2013 University Guide, and third in the North East and Yorkshire. We have a world-class reputation for research excellence and are spearheading three major societal challenges that have a significant impact on global society.
Newcastle University is the first UK university to establish a fully owned international branch campus for medicine at its NUMed Campus in Malaysia.
Benefit
Attractive remuneration package awaiting suitable candidates, it really does make sense to become a part of our family
